Shares of Zee Leisure Enterprises surged practically 6 per cent on Friday after promoters bought 27 lakh shares from open market, rising whole stake to 4.28 per cent from 3.99 per cent earlier.
Zee shares surged 5.87 per cent to shut at ₹103.89 on the BSE.
Nuvama Institutional Equities acknowledged this as a constructive indicator for the corporate. “The quantum of acquisition reveals perception within the long-term prospects and development potential of the corporate. This shall increase the boldness of minority traders,” the brokerage stated.
Stressing Zee’s 4 focus verticals being linear, digital, film, and music, Nuvama added that gaming is a giant alternative which the corporate is evaluating.
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The brokerage has a purchase on Zee at a goal worth of ₹185. The report highlighted Zee’s sturdy subscription income and added that the advert spends shall enhance in FY26 led by city demand restoration and better gross margin for FMCG.