Crypto investing app CoinSwitch, has revealed a brand new model id, which features a new brand, colors, font, and a refreshed cellular app. The corporate plans to diversify into wealth tech and different asset courses.
The brand new app encapsulates a number of asset courses with a easy intuitive design by bringing a unified view throughout a number of asset courses. The app takes a content-first method by means of bite-sized data, aided by visuals, enabling customers to make data-backed funding selections, mentioned the corporate.
“At CoinSwitch, we need to revolutionise the monetary funding journey for Indians. As we transition from a single-asset app to a wealth-tech vacation spot, we perceive now greater than ever, the necessity for a stronger relatable visible persona,” mentioned Ashish Singhal, Co-Founder and CEO, CoinSwitch.
The model new vibrant, modern however subtle color palette resembles our core motto — simplicity and inclusion and embodies our imaginative and prescient and the best way ahead — to turn out to be a most well-liked funding vacation spot for all Indians, he added.
CoinSwitch’s design overhaul has a spread of user-friendly sections together with a ‘portfolio’ part that provides a transparent view of how the consumer’s investments are performing, a ‘market’ part that helps customers preserve a detailed eye on the value actions, and a devoted ‘be taught’ part with bite-sized content material that helps traders keep updated with all the pieces that’s occurring available in the market in a easy and fast means, mentioned the corporate.